Hospitality consultancy redefined: Allara Global and Maybe Group join forces

Allara Global, a leading provider of scalable hospitality training solutions, has announced a strategic partnership with the internationally acclaimed Maybe Group to launch a premium hospitality consultancy service designed to help venues deliver truly world-class guest experiences.

Bringing together Maybe Group’s renowned creative and operational excellence with Allara Global’s cutting-edge training solutions, this new consultancy offering is tailored for venues ready to elevate every aspect of their customer experience.

The partnership offers bespoke solutions across:

• Venue experience & design
• Signature beverage programs
• Staff training & coaching
• Hospitality innovation consulting
• Operational excellence

Built for flagship hotels, boutique venues, premium clubs, and hospitality groups, the consultancy provides a hybrid delivery model that includes:

• Concept and experience design
• On-site and digital training integration
• Ongoing support and performance optimisation

“This is hospitality consultancy redefined — creative, scalable, and built for results.”

“This collaboration blends creative brilliance with operational excellence,” said Andrew Lewis, CEO of Allara Global. “By fusing Maybe Group’s visionary approach to experience design with our expertise in scaling knowledge and performance, we’re delivering a consultancy offering that’s truly unique in the market.”

"This collaboration with Allara Global marks a significant evolution for Maybe Group," said Stefano Catino, Co-Founder of Maybe Group. "We're thrilled to extend our passion for creating unforgettable hospitality experiences beyond our own venues, empowering others globally to achieve new benchmarks in service and innovation."

This collaboration represents a bold new direction for hospitality consultancy — one that merges creativity and performance at scale.

More details to be released in the coming weeks.


ABOUT MAYBE GROUP

Maybe Group is an acclaimed hospitality collective based in Sydney, Australia, known for delivering world-class experiences across its portfolio of venues, including the multi-award-winning cocktail bar Maybe Sammy. Founded in 2019, Maybe Sammy has consistently ranked among the World's 50 Best Bars, including being named the number one bar in the world by Top 500 Bars in 2023. The Group is dedicated to providing unforgettable guest experiences, blending classic elegance with modern innovation and a distinctive theatrical flair.

ABOUT ALLARA GLOBAL

Allara Global provides hospitality businesses with a complete online training solution, featuring a powerful LMS, bespoke content, and a comprehensive eLearning library. Our online tools help businesses onboard new team members, improve performance, and ensure compliance.