Allara Learning

  • Allara Learning was first founded in 2009.
  • Following a rebrand, Allara Learning launched its first online short courses for the hospitality industry in 2016.
  • Allara Learning is a leading provider of tailored training solutions and nationally recognized qualifications (certificate/diploma) across hospitality, leadership, and management.
  • Allara Learning has five key values: 
    • Relationships
    • Accountability
    • Integrity
    • Teamwork
    • Innovation

Allara Global

  • Allara Learning’s e-learning division was named "Allara Global" in 2021.
  • Allara Global helps hospitality businesses onboard new team members, address legal obligations, and improve operations.
  • Allara Global offers subjects including Compliance, Work Health and Safety, Bar and Beverage, Health and Wellbeing, Leadership and Management, and Liquor and Gaming Regulation.
  • Allara Global can also create bespoke online learning solutions.
  • In September 2021, Allara Global acquired online learning provider "JERRY" from Singaporean company Proof & Company.
  • Allara Global revenue has grown 240 per cent year on year.
  • Allara Global course completions have grown 138 per cent year on year.
  • Allara Global client subscription has grown 128 per cent year on year.


  • JERRY is an award-winning bar and beverage e-learning provider, focused on training bar staff in Australia and around the world.
  • JERRY course completions have grown by 101% month on month over the last year.
  • JERRY is named after Jerry Thomas, the creator of the world's first bartender guide, who lived in New York in the 1800s.
  • JERRY offers 80 interactive and immersive online courses in various levels from fundamental to advanced, including Cocktail Techniques, Bartender Skills, Beverage Knowledge, and Floor Service Skills.
  • JERRY supports staff development from beginner to future team leaders, offering various levels of Jerry bar and beverage qualifications as e-learners progress.
  • JERRY boasts e-learners from across 40 different countries, including Singapore, China, Dubai, Vietnam, and the Maldives.
  • JERRY offers bespoke learning solutions to large operators, including Four Seasons Hotels and Resorts, Six Senses Hotels and Resorts, and Mandarin Oriental Hotel Group.

Andrew Lewis, CEO Allara Learning and Allara Global

  • Andrew has more than 30 years’ experience in the hospitality industry.
  • Andrew's strategic vision has established him as a thought leader in the hospitality sector and the education management industry.
  • Andrew has led community partnerships with the North Queensland Cowboys and South Sydney Rabbitohs to create hospitality pathways for indigenous and disadvantaged youth.
  • Andrew owned and operated several pubs prior to founding Allara Learning.