How to Sell Meetings and Events


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Course information

This course aims to provide you with practical advice to help increase sales of meetings and events. By implementing strong, data-driven sales processes, and building rapport with customers, you can learn how to expedite the steps between meeting clients for the first time and getting them to sign a contract.  

Course topics include:

  • Adopt a positive sales mindset
  • Use the ETC method to close sales
  • Calculate your conversion rate
  • Set goals based on data
  • Leverage touchpoints and communications
  • Identify and create a persona for your ideal customer
  • Drive the customer up the conversion ladder.


  • Certificate
    Certificate of completion
  • Duration
    15-20 mins
  • Format
  • Provider

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We acknowledge all Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work