How to Sell Meetings and Events

Course information

This course aims to provide you with practical advice to help increase sales of meetings and events. By implementing strong, data-driven sales processes, and building rapport with customers, you can learn how to expedite the steps between meeting clients for the first time and getting them to sign a contract.  

Course topics include:

• Adopt a positive sales mindset
• Use the ETC method to close sales
• Calculate your conversion rate
• Set goals based on data
• Leverage touchpoints and communications
• Identify and create a persona for your ideal customer
• Drive the customer up the conversion ladder.