Online Course

Food and Beverage Sales Essentials


Think being a server is just about collecting orders, delivering food to tables, finishing the bill and saying goodbye to your guests? Think again! Being a server in a food and beverage (F&B) venue involves a lot of serving but also a lot of selling. When people go to F&B venues, they’re looking for more than just a meal and a drink, they're after a memorable experience.

In this Food and Beverage Sales Essentials course we will teach you about different sales techniques that you can use to create a great experience for your guests that also results in increased sales.

To do this, this course will cover:

  • How to adopt a sales mindset
  • The value of product knowledge
  • How to reduce costs
  • Avoiding common sales mistakes
  • What suggestive selling is and how to use it
  • Questioning techniques that increase sales.

This course has been optimised for both desktop and mobile viewing.


Courses purchased from Allara Global's shop are an off-the-shelf solution. However, for enterprise customers, the following customisations can be customised to your specific requirements:

  • Level One - Change terminology, names and branding.
  • Level Two - Modify interactions, scenarios and test questions.
  • Level Three - Add custom content, animations and/or videos.

Please contact us with your requirements to find out more.

Courses purchased through Allara Global's shop are immediately deployed through Allara Global's learning platform. Enterprise customers with their own LMS can request to add course files to their own system.

Please contact us with your requirements to find out more.

Course Information

  • Certificate
    Certificate of completion
  • Duration
    15-20 mins
  • Format

Pricing per seat

  • $20.00 incl tax
    Enquire now